Get found, measure what your ads do, and put AI to work inside your business.
I'm Ella, an independent consultant. I help small businesses look trustworthy online, run ads they can actually measure, and set up practical AI tools their team uses every day. I work with owner-led businesses in and around Pittsburgh.
Three kinds of work, each with a small first step
You don't have to buy everything. Each area starts with a fixed-scope first project, so you can see the work before committing to anything ongoing.
Get found and trusted
What people see when they search for you, before they ever call.
Google Review Care
- Audit of recent reviews against Google's content policy
- Flag reports for reviews that appear to break it (Google decides)
- Professional, privacy-aware replies; cleanup of risky old ones
- A review request flow that asks every customer
- Monthly monitoring and a one-page report
Google Business Profile and local SEO
- Profile kept accurate: hours, services, booking link, photos, Q&A
- Regular profile posts
- Technical SEO audit: can Google reach, read and index your pages
- Keyword map tied to what you actually sell, then service and neighborhood pages
Website setup and care
- Fast, mobile-friendly sites and single landing pages
- Domain, DNS, hosting and business email set up correctly
- Tracking installed from day one (see 02)
- Monthly care: small edits, broken-link and speed checks, content updates
First step: a written review audit or website and search audit, with a ranked list of fixes. Yours to keep.
Ads you can measure
Creative worth testing, and numbers you can trust enough to make decisions with.
Ad creative for Meta and Google
- A brand kit built from your own website and materials
- Static and short-video ad concepts, plus matching landing pages
- Every claim in an ad checked against what you can actually back up
- Planned tests: each round changes one thing, so the result means something
Tracking and performance reporting
- Tracking audit: Meta pixel and Conversions API, Google tag and GA4 events, UTM naming
- Conversions counted once per real action, not twice
- Regular report: spend, click-through rate, cost per result, what's working and what isn't
- Raw numbers kept alongside the summary so you can check my math
Email and follow-up flows
- Welcome, reminder, post-visit and win-back sequences
- A simple send calendar
- Deliverability check before anything goes out (sender setup, list hygiene)
First step: an ad tracking audit, so any spend after it is measured properly. Ad spend is always paid by you directly to the platform, never marked up.
AI inside your business
Practical tools for the questions and busywork that eat your team's day.
Company brain
- Your SOPs, policies, price lists, meeting notes and spreadsheets organized into one AI assistant your staff can ask
- Answers cite the document they came from
- Rules for conflicts ("newest decision wins"), expiring facts, and who to route questions to
- Privacy rules written in: what it must never repeat or reveal
Custom dashboards
- Replace scattered personal spreadsheets with one shared tracker
- Your own status rules, grouping and filters, built around how the team actually works
- Automatic saving, clear "saved / not saved" status, shareable by link
- Built so a person makes the final call; the dashboard only surfaces what needs attention
Workflow automation
- Missed-call text-back, online intake and appointment reminders
- Recurring reports drafted automatically
- AI agents with memory of your business, set up with approval steps
- Nothing posts, sends or changes a live account without a person approving it
First step: a company brain pilot for one team or one area of the business, so you can judge it on real questions before expanding.
Real builds, described honestly
My own builds, not client projects: one demo, one tool in daily use by a team, and the systems I run my own business on. Each one is labelled for what it is.
A company brain for a family dental practice
An AI assistant for front desk, billing, clinical and management staff of a demo dental office, answering from its SOPs, policies, fee schedules, staff directory, on-call sheets and weekly meeting notes.
- Leads with the answer, then cites the exact source
- When documents conflict, uses the newest decision and says so
- Checks dates before answering about certifications, on-call weeks and holidays
- Shows its math on fees and discounts
- Puts emergency guidance first and never gives a diagnosis
- Never repeats security codes; shares patient details only when the task needs them
A shared order-verification dashboard for a manufacturing quality team
Replaced individual spreadsheet trackers with one shared dashboard that shows, for each order, which required tests have passed, failed, need review or haven't arrived yet.
- Orders grouped by product type, with filters for location, person responsible and department
- An order only shows "ready for review" when every piece under it is ready
- Autosave with a visible saved / not saved status and retry
- Strict limits: read-only toward company systems, no automated release decisions, no credentials in code
An AI-readable client CRM
The pipeline I run outreach from: one note per prospective client, a running contact log that is only ever added to, and a shared memory file my AI tools read before every task.
This website
This site, which I designed, wrote and set up myself, including its domain and email.
Five rules every build follows
- A person decides. AI drafts, checks and surfaces. Anything that goes public, gets sent, or changes a live account waits for your approval.
- Read-only by default. Tools only get write access where it's needed and agreed.
- No passwords in my hands. You grant access from your own accounts and can remove it any time. Nothing sensitive goes into code.
- Show the source. Answers and reports point back to where the information came from.
- Private stays private. Customer and patient details are kept out of anything that doesn't need them.
- Promise to remove reviews. Only Google can, and only for policy violations.
- Ask only happy customers for reviews ("review gating"). Google prohibits it.
- Write, buy or hide reviews, or offer rewards for them. Google's policies and FTC rules prohibit this.
- Put claims in your ads that you can't back up.
- Guarantee rankings, clicks or sales.
- Post, send or spend anything without your approval.
Three steps, whatever you need
A 20-minute call
Pick a time that suits you on my calendar, weekdays or weekends. We talk through what's slowing you down, and I'll tell you honestly if I'm not the right fit.
A fixed first project
An audit, a pilot or a single build, quoted as a fixed price before any work starts. You keep what I deliver.
Ongoing, only if useful
If the first project proves its worth, we agree a monthly plan built from your own numbers. Otherwise, we stop there.
Common questions
What kinds of businesses do you work with?
Small, owner-led businesses where the person who decides is also the person I talk to: practices and clinics, studios, local services and similar. If your business isn't a fit for what I do well, I'll say so on the first call.
Can you get a bad review deleted?
Not just because it's negative. I can flag reviews that appear to break Google's content policy, for example fake, duplicated, off-topic, harassing, or exposing private information. Google reviews the report and decides.
What exactly is a "company brain"?
An AI assistant that answers your team's questions from your own documents: procedures, policies, price lists, schedules and meeting notes. It cites where each answer came from, and follows rules you set about what it may and may not share.
Is it safe to put our business documents into AI?
It depends on what's in them and which AI service and plan you use. We decide together what goes in and what stays out. For anything involving patient health information, I work with demo or de-identified data unless your AI provider has signed the agreements your privacy rules require.
Will you guarantee more clicks or customers from ads?
No one honestly can. What I can do is make sure your tracking is accurate, your tests are set up to produce a clear answer, and your reports show you exactly what your money did.
Who owns the accounts and the work?
You do. Ad accounts, Google profiles, domains, websites, dashboards and documents stay in your name. I'm given access, and you can remove it at any time.
Are you affiliated with Google, Meta or any AI company?
No. I'm an independent consultant with no special access or influence at any platform.
Tell me what's slowing your business down
Book a free 20-minute video call at a time that suits you (weekdays 11am to 5pm, weekends 8am to 5pm, Eastern Time). You'll get a calendar invite with a video link right away. Prefer email? Send your business name and what you'd like help with, and I'll reply within one business day.